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Everything you need to know about Sony Bravia XR X90J

With the legacy of building high-quality television, Sony is shining with its brand Bravia. The company establishes itself as a premium brand with premium display quality and a great audio system every new year.
Sony TVs are a safe bet for smart TV as they offer unmatched picture quality, good colour accuracy and lots of great extra features.

One such smart TV from Sony is the Sony Bravia XR X90J. It has an impressive display and fantastic features and stands out from the crowd.
Let us look at the features, specifications and reviews of this beauty from Sony Bravia without any further delay.


The Sony Bravia XR X90J has a slim design with minimal bezels like any other smart TV. Sony emphasizes on delivering top quality technology with a premium look that you can’t take your eyes off. Even though it doesn’t have a bezel-free design, it is pretty sleek!
Overall, it has a sturdy design that feels premium and super solid. It is undoubtedly the best decor for your living room.


Enjoy the precise and on-point picture quality that lets you feel deep, natural and authentic. Also, the full-array LED panel creates an ultra-realistic picture full of lifelike contrast. This model comes in 3 screen sizes: 55-inch, 65-inch, and 75-inch, so you can choose your best fit.


The immersive display and fine-tuned colours result from the best in the class chipset, “The Sony Cognitive XR Processor” from Sony Bravia. Sony Bravia boasts this model to be the world’s first cognitive intelligence TV whose AI analyses different elements like colour, contrast and details that make you feel like living in the real world.

This modern world, smart TV detects the focal point just like how our eyes detect and, in turn, adjusts the colour, contrast and motion to provide a visual treat to your eyes.

Audio System:

Only with remarkable audio the display experience is wholesome. This Sony Bravia XR X90J boasts Acoustic Multi-audio that includes positioning tweeters at the back of the TV that enable sound to follow the action. It also features 3D Surround upscaling that upscales everything you are watching in standard stereo to offer better audio output.

Gaming experience:

Are you an ardent gamer? If so, this device would be a treat for the gamer in you. Try your PS 4 and PS 5 games on this Sony Bravia XR X90J Google TV, and you can find the appealing colours and on-point display that makes you immerse yourselves in the games.

Also Read: Sony Bravia 4K X80J


Speaking of Software, this model of Sony Bravia, XR X90J, runs on Google TV, an upgrade over Android TV. This upgraded version offers simplified TV usage and recommends what interests you the most based on your past interactions with the TV. You could now control this smart TV with Voice search/Voice command as Google assistant comes inbuilt with this technology. You can not only control the TV but also control many smart-home devices with this Google assistant.


Control all your connected devices with a single detailed remote control. It comes with just a button to access video-on-demand services to bring TV shows and movies into your room.
On the other hand, Sony offers you an extensive remote control with too many buttons, which you may or may not use. If you are someone who prefers old school things, then Sony has got you covered.

Other features of Sony Bravia XR X90J:

XR Triluminous Pro:

Sony has empowered the X90J model with Cognitive Processor XR that reproduces colour in the way humans find it beautiful. It produces natural shades and precision to details even in the dark scenes.

XR Contrast booster:

This feature adjusts the brightness and shadows so that the scene looks more authentic with extra depth and detail. It precisely balances light output across the screen, reproducing a vivid picture.

4K XR Super Resolution:

The Cognitive Processor XR analyses the data and processes it into powerful 4K pictures four times the resolution of Full HD to enrich scenes with real-world detail and texture. Simply put, you look at the real world virtually.

Acoustic Auto Calibration:

Sit as per your convenience as this Smart TV detects your position and optimizes sound so you can enjoy the same quality audio as you are sitting in front of the TV. It also detects objects and reproduces enhanced and optimized sound in your room.


The Sony Bravia XR X90J is priced at Rs.1,59,900. It might appear to be priced much higher than the Standard LED Backlight Tv, but undoubtedly Sony offers a better display and audio experience than the devices with similar specifications.

Enjoy the premium and hi-fi features with this model from Sony Bravia. It’s worth every penny paid for display, audio, or video quality. One would not regret choosing this Sony Bravia over others for its quality.

You can now log on to the official website of Poorvika to know more about this product and to place your order. You can also visit your nearest Poorvika stores to learn more about our offers, exchange policy, cashback and discounts.

Don’t forget to avail of our 2 hour delivery service and get your products delivered at your doorsteps without further delay.



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